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56. Promises promises: claire robinson

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56

GENERAL EVENT

PROMISES PROMISES: CLAIRE ROBINSON

SATURDAY 16 MAY – 10.00-11.00AM

HERALD THEATRE, AOTEA CENTRE

In the lavishly illustrated Promises Promises: 80 Years of Wooing New Zealand Voters, Massey University Pro Vice Chancellor Creative Arts, Claire Robinson gives a spirited history of political advertising from 1938 till today, and analyses how visual forms of persuasion have been mobilised by those in power, and those hankering after it. In this presentation, she reveals her primary sources and gives an overview of the material that has significantly shaped NZ history, as well as its current political priorities, while providing a handy guide to assessing campaigns as the 2020 election year unfolds.